Knowing what your customers want is part and parcel of making your customers happy and ensuring that they will continue to buy from you. Here are some tips on how to engage your customers:
Use Their Names
Not only will customers remember you if you remember their names and use their names (a couple of times in the conversation), they are also more aware and interested when they hear their names. Try not to overuse the name. Sometimes when I have been on a phone call with a company and the employee has been told to use the customer’s name, they use it every second word, which is way too much and a little irritating.
A key way to make customers happy is to make each experience personal. A personalized experience not only makes customers happy, they are also willing to pay more for a personalized experience. Treat each set of customers as individuals with an individual experience.
When we tell a story, customers can become a part of that story. Powerful messages about the company are left in their minds through the story. Keep your stories fairly short, so customers don’t lose interest.
Involve Your Customers
Ask customers for their ideas or present ideas you have and ask for their input. If you implement a customer’s idea, make sure they are rewarded for their input.
An unexpected treat or gift (no matter how small) will please your customers and will get them talking to their friends about how great the company is.
Time & Memories
Many customers value time well spent and the memories that are created much more than they do discounts. Though in most businesses there is more talk about pricing than there is about what the product will mean to the customer. Start focusing more on the memories that they can make with your products.
A tip of the glass from me to you!