Tick, Tick, Tick

It’s already the middle of August and in my neck of the woods school has started, which brings to mind autumn and starts me thinking about the coming holiday season. It’s not too early to start planning for the holidays, especially as far as your business is concerned.

While you are still busy with your summer customers, it’s time to start thinking about how will you be promoting your business this before and during the holiday season year? Even if you just start jotting down some ideas on your holiday specials and how you will promote to corporate clients in your area. Get a jumpstart on creating your holiday marketing calendar and newsletters. Outline all the key dates for your marketing and advertising and start planning for Small Business Saturday, an initiative to drive more shoppers to small businesses. This year Small Business Saturday is November 26th (the Saturday after Thanksgiving).

Thanksgiving weekend is usually a good weekend for wineries and other types of small business and a good time to partner with local businesses to make a visit to your retail room even more interesting and fun. Make it even better this year by promoting in advance special items you will be featuring and the preferential pricing on certain items.

In addition to promoting for the holidays this is election year, which adds an extra bit of spice to the end of the year. With all the rhetoric, claims and counter claims the country will be hearing over the next two or three months, having a few bottles of wine on hand is going to seem like an even better idea to your customers. No matter who they plan on voting for, a glass of wine is going to seem like a good idea.

Start now, because the holidays and the election will be upon us in no time.

A tip of the glass from me to you!

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2 comments on “Tick, Tick, Tick

  1. Karyn Smith says:

    I’ve already started my planning. But, I wanted to let you know that with Small Business Saturday promoted by American Express, any business that sells alcohol or firearms is excluded from their promotion, which includes telling the card holders which businesses are participating and offering a special discount on charges that day. Certainly, participating in SBS is important regardless, but don’t go to the bother of filing out the application for it.

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