One way to keep your customers engaged and connected with your business is to encourage them to become more involved. The easiest way to do that is to solicit their opinions and feedback. Of course, it can sometimes be difficult to hear that you are not doing as well as you may think you are in certain areas. Though, at the same time, if you are getting straightforward and honest input from your target audience, the information can be amazingly helpful.
Your customers may have a very different take on the effectiveness of your marketing and advertising. The emails, newsletters and even your website may benefit greatly from the information you get from your customers.
What information do you have regarding how often customers read your emails? Do they read all of them? Do they read one in three? What makes them want to read your emails? Is it the subject line? Is it because they know there will be an offer that will benefit them? If you don’t know the reasons that they are opening the emails, you can’t craft them to be successful.
You can also invite some of your regular customers to participate in a small group meeting to talk about what makes them buy the product and what you could do to make the product more interesting to different types of people. Invite the participants to lunch to thank them for their time, or organize a tasting or other small function to that will take place after you have their input to thank them.
Don’t forget your employees, they have unique insights into the business, what works and what doesn’t. Not only managers – include everyone who is part of the work force should be asked for their opinions. Not only should you come up with some new ideas, you will end up with employees that are more loyal and more aware of what the customers are asking for and what they are most interested in.
So take some time to send out some short surveys three or four times each year and perhaps add in some phone calls to customers taking up five minutes or less of their time to get great information.