Can Your Visitors’ Tasting Notes Help You?

In yesterday’s Facebook tip I mentioned that scientists used to believe that the human nose could only differentiate 10,000 smells though now they have upped that number to over a trillion. In fact, it has been discovered that noses are more sensitive than any other organ in the body.

That got me thinking about how narrow tasting notes in wineries might seem, and how our visitors may smell entirely different aromas in the wines. While I am not suggesting that you no longer use tasting notes, I am suggesting that you let people know that the aromas and bouquets you have listed on your tasting notes are just the tip of the iceberg, and that the visitor may smell something entirely different in the wine. Or you could ask the visitors what different aromas the smell, before you give them any hints.

As the road to sales is more easily traveled by making visitors feel good about themselves, asking visitors to give you their ideas and then complimenting them on their abilities will help them connect with you and your winery. If the visitor has no idea of the aromas in the wine, then you can give them some suggestions. Sometimes when smells are out of context visitors may have a more difficult time recognizing them.

It’s also possible that you might recognize aromas that you haven’t before noticed in your wines, as visitors pick out what they smell.

With the human potential to smell a trillion different things, it’s harder to be so sure of what any wine smells like to anyone else, as we all are so very different in how we smell and taste things.

A tip of the glass from me to you!


5 comments on “Can Your Visitors’ Tasting Notes Help You?

  1. I agree with you completely E!

    We all have different filters and memories which impact our senses.
    It can be intimidating. So many of use remain silent and just listen to what we are supposed to be tasting from people who tell us what to taste.

    I have been looking for ways for wineries to “engage” with their customers and I have found a new ap that helps people walk through the wine tasting process. It is different because it walks people through the process and allows them to become aware of their own senses and preferences and can even help people enjoy wine more.

    It helps tasters through the process of looking at the wine, noticing more about its appearance, the flavors, the aroma, the finish, etc. And it can help you iden6tify wines you like.

    It is from Canada and is called Quini.

    It is fun and different from every other ap I have used because you don’t have to know the “lingo” or process.

    Plus – I agree with you E that if wineries know what is being said about their wine, what is being tasted in their wines, and more… the better they can respond. And Quini enables people to follow the tastes and wines that other people try so wineries could follow their customers, then they can see what the people are saying and sensing about their wines.

    As long as we tastes, we are on the right path.
    Check it out –

    Best regards,
    Theresa Dorr

  2. Can’t agree more about the benefits of assisting a wine taster to identify what they are smelling or tasting. As we learn to identify flavours and aromas, the more we enjoy the experience and expand our knowledge of wine.

    At a recent tasting I simply could not place an aroma. A very common challenge in wine tasting. That’s when some simple triggers and choices (think multiple choice exams) come in to help the taster to learn, expand their knowledge and vocabulary about wine. I pulled up my iPhone to rate the wine on Quini (as I always do, formal events or not) and there it was, one of the choices. Violet. Other descriptors used in the App helped me to pin down another three aromas and flavours that I simply would have missed or not even thought of just months ago.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s