In yesterday’s Facebook tip I mentioned that scientists used to believe that the human nose could only differentiate 10,000 smells though now they have upped that number to over a trillion. In fact, it has been discovered that noses are more sensitive than any other organ in the body.
That got me thinking about how narrow tasting notes in wineries might seem, and how our visitors may smell entirely different aromas in the wines. While I am not suggesting that you no longer use tasting notes, I am suggesting that you let people know that the aromas and bouquets you have listed on your tasting notes are just the tip of the iceberg, and that the visitor may smell something entirely different in the wine. Or you could ask the visitors what different aromas the smell, before you give them any hints.
As the road to sales is more easily traveled by making visitors feel good about themselves, asking visitors to give you their ideas and then complimenting them on their abilities will help them connect with you and your winery. If the visitor has no idea of the aromas in the wine, then you can give them some suggestions. Sometimes when smells are out of context visitors may have a more difficult time recognizing them.
It’s also possible that you might recognize aromas that you haven’t before noticed in your wines, as visitors pick out what they smell.
With the human potential to smell a trillion different things, it’s harder to be so sure of what any wine smells like to anyone else, as we all are so very different in how we smell and taste things.
A tip of the glass from me to you!