You have been diligent in getting the word out about your winery and wines, with good results. You are seeing more visitors and selling more wine, and some of these people are even joining the wine club. Congratulations, the first half of the plan is in place and working well!
Now it’s time for the second half of the plan. What different activities or programs do you have in place that will bring these visitors back again and again? When things slow down a little in the winter, it’s a good time to start thinking about types of experiences you can add to encourage visitors to come back again and bring their friends with them.
It’s fairly simple these days to create a sensory tasting, giving visitors the opportunity to pick out different aromas and bouquets in the wines. For example if you have a white wine that is noted for it’s citrus character, add a little lemon or grapefruit juice (just a little) to the wine and allow visitors to smell it. Once they have gotten that aroma into their brain, it becomes easier for them to detect it in a wine that has less of the aroma.
Or do a blind tasting (really blind). Allow small groups to taste wines and to guess what it is they are tasting when they are blindfolded. It’s amazing how much we rely on the color to tell us about the wine. This is a fun event with much laughter and surprises.
There are lots of different things you can put into place, including blending classes. A new twist on wine and food pairings is to put out the wine and the food and let the participants decide which wine goes best with which food. After they have given their opinions you can tell them which wines the chef thought best matched which foods.
Experiencing options that are fun and educational will bring people back and give them more reasons to buy wine so they can have fun with their friends at home.
A tip of the glass from me to you!