The TTB has been busy lately. They have always spent time reviewing advertisements that appear in print, on the radio and television, on billboards and websites, etc. They have now included all types of social media in those advertising guidelines. As the TTB states in their information on using social media in the advertising of alcohol beverages, “These outlets include, but are not limited to, social network services such as Facebook or MySpace, video sharing sites such as YouTube or Flickr, weblogs or “blogs,” forums or comment sections directly on websites, and applications (apps) for mobile devices.”
The TTB is expanding the reach of its advertising reviews to include all types of social media. So, what does this mean to you? It means that any “fan” pages are subject to the provisions of the FAA Act and TTB regulations. Which means that mandatory statements that appear in any other ads also must appear here.
In short, you now have to adhere to the same regulations in your social media, links, QR codes, mobile applications, websites, etc. that you have to in any other form of advertising. In addition, the TTB considers any description of links included on industry websites to be a part of the advertisement.
Information on the laws and regulations governing advertising of alcoholic beverages can be found in the Federal Alcohol Administration Act, Chapter 8, Subchapter 1. According to section 207, the penalties section, any company not following the rules may be found guilty of a misdemeanor, and possibly fined up to $1,000 for each offense.
A tip of the glass from me to you!