Advanced Seminar for Winery Owners and CEOs

Advanced Seminar at Sonoma State University

EnVision ReVision ReVive
A Must for Winery Owners, CEOs and Those Planning to Open Wineries.

Monday, April 22, 2013

7:30 a.m. – 4:15 p.m.

SSU – Cooperage 1

Registration and information


Dana Swilley <>

Whether you are just envisioning a winery or looking to revision the dream to better fit your reality, this one-day workshop examines the methodology and the aspects that make your vision viable by following the three-step process of Discover-Nurture-Act (DNA) and by utilizing the essential elements of:

  • Message
  • Product
  • People
  • Place
  • ROI

Understand how the cornerstones of individualizing your messages, defining your products, finding the right people and creating the place will bring you the return on investment, success, profitability and sustainability you desire.

Taught by Gary Finnan and Elizabeth Slater, who have created powerful tried and tested concepts, processes, and tools for winery owners and CEOs to EnVision or ReVision and ReVive their businesses.

Location: Cooperage 1 at Sonoma State University
Cost: $295

Registration: Dana Swilley at  707.664.3347 or email


Gary Finnan     I CxO

Gary Finnan is the founder and Chief Experience Officer, CXO, of The GFC Group, a creative development and strategic management firm formed to serve the destination, wine and hospitality industries. He has more than 30 years experience, focusing on project development, strategic planning, creative facilitation, destination design, team training, teaching and project management.

Gary specializes in the business of creativity and as a catalyst in the development of strategic solutions and teams for a variety of national and international clients. A sought after speaker, coach and industry leader in creative destination environment development, he utilizes work and cultural experience gained in Africa, Europe, Asia and the U.S. to bring a fresh cross-industry perspective to the development of individual businesses and destination environments.

Gary champions and blends the expectations with branded guest experience environments for high end destination clients in a cross-section of commercial industries, such as wine, luxury retail, franchise and destination banking and leads creative collaborative multicultural teams with proven ability to articulate project vision and move planning to action through implementation.


Elizabeth Slater I  CxO

Elizabeth Slater is a passionate and committed marketer. In addition to owning In Short Direct Marketing – a marketing company working in a variety of industries, she is the co-founder of the Wine Industry Network  – a business-to-business internet marketplace connecting wineries and growers with industry knowledge, services, product and suppliers.

Elizabeth (or E as she is known) specializes in all facets of creative strategic development, direct marketing, sales and customer relationships. E’s work in business has spanned a number of diverse industries and provided her with an extensive breadth of knowledge and experience.

Internationally recognized within the wine industry as a seminar and workshop leader speaker and trainer, E presents her innovative jammed seminars with humor and enthusiasm, useful and easy to implement concepts and information for wineries of all sizes as well as state associations and private groups. Her innate intuitive and researched understanding of the customer and prospective customer’s wants, needs and desires makes her an invaluable resource for any business.

In addition to training, she teaches classes in marketing for Sonoma State University and Santa Rosa Junior College and is the direct marketing columnist for Vineyard & Winery Management. Her focus is primarily sales and marketing for products sold directly to consumers, working with wineries and other businesses in established and emerging markets.


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