Getting your messages out to customers and prospective customers is critical to increasing traffic, sales, profitability and success.
A great way to increase the overall success is to have a more effective website. Consumers who are planning vacations or day-trips will consult websites to find out where they want to go and what they want to see while in the area.
I look at a great many winery websites and find the wineries are not attempting to connect with or engage viewers from the very beginning. There is neither rhyme nor reason to the functionality of many websites, with some of the most important things hidden three clicks deep under a main heading – such as information on a tasting room or events.
Checking out “About Us” pages often does not lead to information about “Us”. It doesn’t contain information on the family or people who started the winery, but about the acreage farmed, grapes grown and wines made. I have no objection to wineries giving out that information, though I encourage you to talk about yourselves and why you started the winery or vineyard, about your passion and enthusiasm for what you do and the joy you can bring to people who enjoy wine.
The website also needs to let people know about events coming up, yet, at this time of the year (spring), I find website calendars have very few events listed on them, or show events with no dates. Worse yet they show last year’s calendar. Consumers need time to plan, so the events, dates and other information need to be listed on, months in advance.
Lately, I have been getting more requests from wineries to evaluate their websites and present them with a detailed report that they can use to make their websites more effective.
In Short Direct Marketing is now offering website evaluation to wineries and other businesses, as a regular service. The evaluation can be in-depth, providing lots of detail and recommendations, or it can be an overview that takes a couple of hours.
We are also offering help with email messaging, evaluations, recommendations for subject lines and copy. We can even write your emails for you, if you wish.
If you’re interested in a quote, drop me an email at E@inshortmarketing.com or call 707.836.8730.
A tip of the glass from me to you!