For the Want of a Nail

For want of a nail the shoe was lost.
For want of a shoe the horse was lost.
For want of a horse the rider was lost.
For want of a rider the message was lost.
For want of a message the battle was lost.
For want of a battle the kingdom was lost.
And all for the want of a horseshoe nail…

Most, if not all of us, have heard this proverb or at least part of it before. In the cellar, winemakers and cellar managers are good about keeping track of the nails, the details that go into the making of wine. The same is true about other parts of the winery including the tasting room. Though, if there is one place that we stop noticing that a nail is missing, it’s in thanking our visitors for coming into the winery, and our regular customers for their support and purchases.

There are very few among us who don’t feel good when someone thanks us or tells us they appreciate us. Especially when it comes from the top. So not only should the tasting room staff or managers be writing thank you notes, but so should the owners. While it’s not expected that you have the time to do that for all the customers, anyone who makes a substantial purchase (three cases or more) should receive a note.

A note is in order for anyone who purchases six bottles of wine or more. And for those who, while they may not have purchased a lot the first time, have the potential to become good and consistent customers. So – get out the notecards, postcards or the backs of labels and scribble out a couple of sentences to say Thank You.

Which leads me to say to you… Thank you for reading my blog! I appreciate that you do, and very much appreciate any comments you might have.

A tip of the glass from me to you!


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