I spent the weekend (actually Friday, Saturday and Sunday) at the Sonoma County Harvest Fair, helping a friend of mine work his booth. What a fun weekend! Yes, my feet are killing me, still, but it was well worth it. I really do enjoy working with the public. Talking to people as they walked by, showing them the products, giving them ideas on how they can be used and reminding them that the holidays are just around the corner. So, this was as a great time to get a jumpstart on their holiday shopping, and it was all so much fun for me. I really do like people; all of them, even the ones that are none too cheery…
We sold lots of merchandise, which made packing up much easier, and a fair amount of it we sold because of my reminders about the holidays, birthdays and other gift giving occasions. It really helps to remind people about what is coming up and how quickly.
One of the items we were selling was a tote bag. So I suggested making it the base of a gift that included a bottle of wine, some crackers, cheese or chocolate. We sold out all of the bags in three hours.
What selling opportunities may you be missing in the winery? Think about items that can be put together in gift baskets or tote bags. If you have a newsletter coming out soon include information about holiday shopping and the items you have available. A couple of bottles of wine combined with a corkscrew, drip ring and glasses make a great gift.
A tip of the glass from me to you!