While reading winery websites, which I do often, I notice that wineries refer to their wine club members as part of the family. If that’s true, when was the last time you called wine club members without having something specific to tell them?
Most of us like to hear from our friends and family. Are you doing that with your wine club family? Once in a while give your members a call. Let them know that you like to check in with them to see how things are going. You may add that as a wine club member s/he is part of the family and families call each other.
Always identify yourself with your name and the name of the winery before you ask for the person to whom you wish to speak. Once you have the person on the line ask if this is a good time for them to chat. Then let them know that you called to say hi and ask how they are. Ask about their spouse, significant other or pet, if you have that type of information.
You may want to ask if they have drunk any great wine lately, then take the opportunity to ask if they are receiving their shipments in good order. Be ready with a list of the wines that the member particularly likes, in case s/he is interested in purchasing.
Know which events the member attended so you may ask the member how they enjoyed themselves and solicit feedback about the event, what they liked or what they didn’t.
Give them the opportunity to provide you with any feedback they want.
Listen hard and be aware of their tone of voice and demeanor as well as their answers. Let the member guide the conversation if you sense that is what they want. Are the answers short? They may be in a hurry. If so, bring the conversation to a close.
You may come across a small number of people who don’t want to talk to you, but they will be few and far between. So give it a try – and let me know how it works.
Slainte! (To your health!) – Scotland