I have been researching color lately and how color affects buying. On the website, infoplease I came across an article by a bloke named David Johnson about Color Psychology. The article talks about different colors and how they make us feel. Mr. Johnson also reminds us…”in Western societies, the meanings of colors change over the years.” So it’s good to keep up on how colors are perceived.
Mr. Johnson explains how different colors are perceived. Purple for example connotes luxury, wealth and sophistication, though because purple is rare in nature it can appear artificial. In tasting rooms purple may well make a great spot color.
Brown is another interesting color and in the article it said that light brown implies genuineness. As the buzzword this year is authentic, light brown would be a good color to use. Think about a tan paper for your tasting notes.
One thing I found quite fascinating is how the color yellow affects people. Mr. Johnson states, “While it is considered an optimistic color, people lose their tempers more often in yellow rooms, and babies cry more. It is the most difficult color for the eye to take in.”
Who would have thought! Well perhaps lots of people, but not me.
There is a lot to consider about colors when designing a label, repainting your tasting room or choosing paper for your collateral materials. I intend to continue with my research and will be posting more blogs about the use of color.
In the meantime, a tip of the glass from me to you!