Selling for Holidays

What are you doing for the holidays?

More importantly, what have you done for the holidays to promote sales?

Here are a few ideas to make your holidays merry and bright, and to make you thankful:

Create a holiday display in your tasting room – a table set for a holiday dinner complete with wine, wine glasses and other items that will encourage people to buy from your winery.

If you don’t have the room for a table, add some packages wrapped in festive paper and finished with ribbon. Add a label or signage that says (for example) Gift Pack – Two Bottles of Wine and a Corkscrew or Three Bottle Gift Pack with Glasses.

Develop a printed/email brochure presenting the different gift packs that you will not only sell but also wrap and send with a gift card. Send the brochure out via email and have it in the tasting room. Anyone who buys wine should get a copy of the brochure with their purchase (whether they take it with them or have it shipped).

Add some counter cards to display tables reminding visitors that wine or case club memberships make perfect gifts for their friends, clients and for themselves. – After all, they deserve it, too.

It’s a good time to send an email reminding customers that wine makes a welcome corporate gift. You might suggest to customers to send corporate or business gifts as a New Year’s gift. The wine gets there a little later and the gift is not one of many received all at the same time.

Think of items you sell that would be appropriate for people who don’t drink.

Put packages together that consist of a private tasting for four (or any number you choose) consisting of a tour and a wine and cheese tasting and a bottle of wine for the participants to take home with them.

There are many ways to increase sales at this time of year. What are you doing to make sure your customers have a very happy holiday?

Santanka Nu! (To Your Health!) – Iceland


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