Are you sure you know what your employees are saying in your tasting room or on tours? Really? Here are a couple of things I heard from consumers who were visiting tasting rooms or taking tours at wineries.
In a tasting room to a visitor who was tasting wines:
“Give this a try. I think you might like it if it hasn’t turned.” (It had turned.)
To a tour group:
“Please don’t embarrass yourselves by holding the glass by the bowl.”
Hard to believe, but true nevertheless, that a pourer would serve wine that had been opened for a while without checking it. Especially when s/he had an inkling that it might be past it’s taste by date. Or that a tour guide would be so condescending.
And we wonder why more people don’t drink wine.
Don’t assume that your servers are always saying or doing the right thing or are telling your story the way you want it told. Take the time to review your messaging with everyone on your staff who comes into contact with visitors and customers. Listen to your employees telling your story. Have they got it right?
Serefe (To Your Health) Turkey